ABOUT US

About Us

Founded by Rumi, a designer with a passion for art, fashion, and spirituality, The NÚ Movement was born out of a vision to create jewellery that goes beyond aesthetics. Each piece tells a story, evokes emotions, and reflects the individuality of the wearer.

With a background in business, design, and spiritual coaching, Rumi brings together craftsmanship and purpose. The NÚ Movement embodies feminine energy, empowerment, and self-discovery, offering jewellery that resonates on a deeper level.

Our collections are meticulously handcrafted, featuring natural stones, precious metals, and intricate details that merge contemporary aesthetics with a touch of cultural heritage. Every design is created to inspire confidence, connection, and a sense of personal identity.

At The NÚ Movement, we believe jewellery is more than an accessory—it’s an expression of who you are. We invite you to explore our pieces and find designs that resonate with your story.

Thank you for being part of The NÚ Movement. Together, let’s celebrate elegance, empowerment, and the beauty of individuality.

With gratitude,

Our vision

Each design is a work of art, capturing hearts, sparking imagination, and empowering wearers to connect with their unique stories and inner strength.

Our Vision

At The NÚ Movement, our vision is to create jewellery that transcends adornment, blending tradition with innovation to inspire self-expression and confidence. We strive to craft pieces that allow women to carry their spiritual symbols and embrace their 'núself'—their true, authentic identity.


“The Nú Movement isn't just a jewelry brand; it's a celebration of heritage, creativity, and the enduring power of women coming together to make their mark on the world.”

RUMI WELENSKY, brand founder

Our mission

Our mission is to complement individual style with high-frequency talismanic designs that embody spirituality, luxury, and art. Using precious stones and minerals, we craft collections that not only elevate personal style but also resonate deeply with the wearer's inner journey.

At The NÚ Movement, each piece is thoughtfully designed to inspire confidence, self-expression, and a connection to one’s 'núself,' blending timeless elegance with profound meaning.